Fishing for Your Audience
Do you feel pressured like I sometimes do about your audience getting to know you? Do you feel the urgent need to get known by the people you hope to help? Do you really want them to answer when you call? Is it really possible to influence them to call on you for help related to your service? Fishing for your audience is indeed a task that you must do to realize progress.
In my mind I think of people like Michael Cheney, Bill Gates, Bishop T.D. Jakes and Steve Pavlina who pull crowds like crazy when they have to address their audience. For each of them, their target audience is well known and cannot be confused with anything else. If you do study the behavior of such crowd pullers, the principles they use are the same.
Common Traits for Successful Entrepreneurs
- Focus on what is meaningful
- Keep their eyes open for new opportunities
- Organize their time such that important tasks are prioritized
- Read (equip themselves) everything related to their business
- Search relentless for feedback of any kind
- Set reachable goals consisting of discrete doable goals
- Strive to become the market standard
Unfortunately, these principles demand commitment and perseverance. It is a given that unless you make an effort to be known by your target audience, nobody will know about you and the service/products you offer.
How do you get working on this ‘getting known’ agenda? In business this is called marketing. It is a very expensive and could be time consuming thing to do but somebody must do it. There are many methods of marketing your products that can suit your pocket size. It is
In addition to the quality points listed above, below are some points that can get you noticed by your target market:
- Do something new and exiting each time you announce your services/products. Have you noticed how boring it is to listen to one and the same advert over and over again? I’m reminded of the flight crew that keeps telling passengers one and the same safety procedures before the plane takes off. I hope you have noticed as I did that many passengers never bother to listen. That is exactly what happens when you keep to one style of advertising. It normally has more impact when your initiative is unique and bangs the market with super action.
- Start to finish. As much as getting started is better than not starting at all, half done work or even near completion is not enough. You definitely may dismiss a good initiative just because you haven’t done it all. When it calls for you to engage other people, do so even when you have to pay them. Like in case of publishing a book, you definitely must get an editor to review your work before you make prints of your final draft.
- Don’t be shy to tell about your business. Some people lack confidence and feel insecure when they have to talk about their businesses. This is indeed is strange yet it is noticeable to the audience. As long as your venture is legal, nobody will crucify you for any service/product you offer. You just have to be prepared to give answers whenever people want some explanations.
- Brand all that you send out to customers. No matter how marginal the initiative is, it makes an impact over time when it is targeted.
- Don’t underestimate the strength in word of mount marketing. If they know about it, they will think of you when the need for the services you provide arise.
Worth noting though is that good timing will help you maximize the benefits. Do not go shouting about something you cannot deliver. Doing so would result in more negative results and destroy you more than helping you grow. It is worth taking your time and going out to fish for your audience when it is good time to do so.
Trackbacks