7 Times is the Magic Formula for Successful Selling Online
According to Michael Cheney, a website marketing guru, you must have done just right but couldn’t be enough telling your story less than 7 times. Michael approves of this model to be a statistically proven fact on selling online and assures his audience that ‘7 is a magic number’ to making it online.
In his lesson ‘How to Turn Emails into Cash’, he puts the most convenient method to reaching prospect buyers to meet this standard as using emails, thus building a mailing list. People may come across your website from various sources, but they really wont be convinced to buy from you unless you keep telling them about your story for at least 7 times.
This method works not only when you sell some products, but it works even when informing your in-command traffic about updates on your website. So when people land in your page and see valuable content, it doesn’t become obvious that they will be coming to you again but you must give them an option to get listed. You may do this manually, but it will cost you in two ways:
- You may fail to cope with the responses and loose out on potential buyers.
- You could get occupied with monitoring the mailing and forget about building your business/website.
The table below demonstrates how each of the webmail management stages would affect your sales level.

It is apparent that the best method is having an automated service for this function. There are two recommended service providers for this service:
- Aweber.com – This Company will grow with you. Their pricing model is related to the number of subscribers you have, the bigger the list, the more to pay. They don’t want to charge you equally with big lists webmasters. They therefore are ideal for starting up webmasters because they are cheaper to join yet all features are included.
- Disadvantage – The rate is standard no matter how much willing you are to pay in advance.
- GetResponse.com – I would say that this one favors bigger companies (see disadvante below). It means that bigger companies stand to benefit more than smaller ones. You will get all specified features for your chosen package no matter the number of subscribers.
- Disadvantage – This Company chose to charge a flat rate no matter how many subscribers you have. You pay the same amount if you have millions of subscribers and the same amount when you have just one.
Both companies offer a 30 days money back guarantee for the products. You can believe the number of customers that choose these services. Each time I visit each of these sites, I get amazed at how much people use and recommend these services.
The choice is yours. Sometimes you have to invest to get something in return.

This post has 2 comments
February 2nd, 2009
Thanks for posting the article, was certainly a great read!
February 2nd, 2009
Thank you, you are welcome to come back for more.
Trackbacks