Creating ‘Virgin’ Tasty Content
I’m scared to ask this question but I feel it’s the right question to ask. Who doesn’t like to lay their hands on a virgin? What person would shun away from something that hasn’t been trembled on by any man before? You’ll agree with me that the subject on creating ‘Tasty Content’ for whatever reason has been covered billion times, not only online but offline as well. This therefore means that chances of writing something that will wow your readers are very scarce. If you do create unique information, it could be unique in its own right, but may not be as tasty because you are competing with other billion minds on covering the same subject. The word competition defines the world’s number one reason for people’s failure.
The number one solution to failure is beating your competition. Many motivational speakers, coaches and councilors will tell you not to give up, but as long as you are faced with competition, your chances of giving up are extremely high. To beat your competitors, you must be different from them and adopt a model that will eliminate many of them. If you work a little harder than your competition you will definitely outstand and in the right time be in command.
I have today written a lot of content online and have discovered that without unique tasty information your website (or any other document) will be just one more website. The most rewarding method of creating original content that you only will produce is conducting simple surveys – period! This way your content will be targeted, tasty and achieve your specific goals.
Why Surveys?
Surveys have a potential of creating supported facts that has never been heard of in the world. Survey based content is virgin, thus appealing to the prospects. People are tired of twisted words that define what they already know. If you therefore defeat that downturn, you are on the right road.
A lot of time and money can be spend writing content that wont do, yet surveys are involving and mostly involve the target group.
FACT: Sometimes you might thing you have a great idea for tasty content, but after you ask a few people if they would like it and the majority say no or don’t care, you’ve just saved yourself a whole lot of work because you won’t bother pursuing that subject, let alone analyzing the results.
From your interaction with your respondent, you can simply get answers to the following questions:
- Is the content I intend creating necessary?
- How can it be turned towards the right direction?
- What other products can I create from this content? It could be audio, video, ebooks, etc.
- When is the right time to publish the information?
- What genres will most likely be affected by the results?
- Who should get first hand information on the results?
Another good thing about surveys is that your target recipients get the impression that you care about what they think, which is one way of winning favor and support. You care about what they want rather than just trying to ram as much information as you can down their throats – rude!
What Questions to Ask in a Survey?
Your purpose in running a survey is first and foremost to find out what your target audience is interested in knowing and would even go an extra mile to buy it. What problems are they having, what information they need, and what expertise are they craving so you can provide it and get your desired results.
A critical point you must remember is that the way you ask the questions will directly impact the types of answers you get. You must ask questions in a way that give you the answers you need… not the answers you want to hear. Some subjects are very critical and sensitive and if wrongly addressed would mess up your survey results. The most common critical being Religion and Politics.
You must structure your questions so you extract your audience’s actual opinions, wants and needs.
This is what I mean:
- If there has been a political unrest in your region or within your target group, don’t ask suggestive questions as probably others will be skeptic and give biased responses.
- Don’t make it too simple for your respondent to give answers. If you just ask a lot of “yes / no” questions you will get one of two responses – either yes or no. Duh! That’s simple…. or is it really that simple?
- Don’t make to long and difficult for your respondents. If you will have more than 50 questions and some require that they go home, page through their albums and diaries, then you may have no genuine responses at all.
Structuring Your Questions
A survey will usually have up to four types of questions. They are:
1. Multiple Choice
2. “Yes / No” – “True / False”
3. “If so, how much”
4. Select all that apply
Now, I’m sure there are a few people out there who would like to debate with me and say you can have all kinds of different questions on a survey. But remember, we’re all about taking simple surveys… and this is about as simple as you can get to still obtain the information you want.
Multiple Choice
Multiple Choice questions help you to narrow down what people are interested in. All you do is populate the top 3, 4, 0r 5 options for your audiance to chose from, and work your mathematics on the most voted answers.
“Yes / No” – “True / False”
“Yes / No” – “True / False” questions are used to help you determine how interested somebody is between two choices. For example, ask someone “Would you be interested in studying in _____________ ? Yes or No?”
“Yes / No” question will help you know how many people in the group are interested based on a given choice, but here’s where most people make a critical mistake! You must find out how interested someone is (to what degree)… and this is where we use the “If so, how much” qualifying question.
“If so, how much”
The “If so, how much” question enables you to gauge the overall interest or intensity level of interest based on a “Yes / No” – “True / False” answer. After you ask a “Yes / No” – “True / False question, in most cases, you want asked this question – “If you answered ‘yes’ to the above question, how much?” – and then give them three or four choices of level: very interested, interested, somewhat interested, barely interested.
The number of people who answer each of these will provide some of the most valuable information you can gather. So, for example, if you ask a group of people “Would you be interested in dong charity work for the crippled? “Yes or No?” and 75% of the people answering the survey say “yes” with your top level option? Then you have reasons good enough to work on your project.
Combining the Three Options
Here is a better way of combing the three structures to your questions:
A better way to do this is with a two-question or three-question approach:
Question 1 – “Are you an married?” Yes / No
Question 2 – “If you answered ‘Yes’ to the question above, would you be interested in learning to tell the gender of your child without seeing the doctor?
Question 3 – “If you answered ‘Yes, you are interested – how interested are you?’ ~ Very interested ~ Sort of interested ~ Barely interested
As you do this, you may have to consider the following points:
- Make it interesting
- Tell your respondents the intension of the survey and how and where it will be useful.
- Bribe people with a small incentive. Given them a reason to take their time to respond.
Online Survey Tools
Use a Basic Email Message
The precondition to using this method is having an existing mailing list. If you don’t, you may have to publicize the benefits (including your incentives) in a daily newspaper and request for respondents. Another option is to post the auto responder address on your website and ask people to participate, however, this is the slowest way to get the responses you need.
This will cost nothing but your time. You can either create the form in a different programme and send it as an attachment, or put down your questions in the email. Regardless of how you do it, the upshot is that you must get this email into people’s hands so they can respond back with their answers… and then you send them a little bonus for participating so more of them will respond and all of them will have a good opinion of you.
Use a Service or Software
Your other choice for conducting a survey is to use some sort of web-based survey service or a software package. The majority of these will compile your survey results for you in “real time” so that as people respond to the survey you can see the results of how they responded. Best of all, everything is computed automatically for you. There are companies that can provide you with this service at a reasonable cost. You may also use polls and post them in your website.
Offline Survey Tools
Questionnaires
There is no newly invented method that works well other than the good old questionnaire. It’s just that it is very manual yet you still get your results.
Interviews
This goes hand in hand with questionnaires, the only difference is that you are the one who write the responses and you are free to interpret what you heard from the respondent.
The Breaking News!
Have you ever wondered why you have your unique behavior that other people have always identified you with? Do you often wonder why this keeps coming and showing even when you don’t want it to? Sometimes it puts you to critical conditions, but you never mange overcoming it? It doesn’t matter the religious beliefs you have about your behaviors, and sadly your religion could be against it.
Do fret; I have a done my part in coming up with a researched tool to reinstate your humanly confidence. You are not the worst person ever as you will realize that some professionals who are making it big today are just like you, and they sometimes feel the same way you do. And the best news for you is that you could be aspiring to their positions with no doubt.
I promise, yes I promise, I will soon publish my reach study with all the useful discoveries and make it available right here in this blog. To make sure you don’t missi this exclusive report, register with us for free.
