The many success stories that internet markers tell about largely result from economies of scale. Economies of scale is an economics concept that support profitability from volumes of sales. Economies of scale is independent of financial analysis yet it translate into finances when selling consumables comes to play. Economies of scale have made both small and big companies reach their financial goals and gives competitive advantage over rivalry. Internet marketing is no exception.

 

The successful marketers online will tell you to focus on increasing traffic, having a growing mailing list, promoting your website offline and inscribe your website address in all your correspondence not because it contributes to traffic building. If people know about you and your website, they will one day think of you and want to know more, with the website, your profile is available 24 hours a day.

 

I have a few models that have made enormous success online, including the lady Lisa from ‘tocreateawebsite.com’. Most of them, at least the three self made millionaires online that I know, will tell you that their income comes from volumes. Their daily focus in on making the website tastier to search engines and other marketers, so that they are at the top of the list for their kind of information.

 

You may know like I do that buying traffic will only last for as long as you can afford to pay, thus tasty content to search engines and people is key. In fact, Steve Pavlina puts clear that before one writes for the internet, they should write for people. He learnt this from his success and there is no better lesson that from personal experience. See bellow what I have learnt.

 

Education and Literacy Rules the Internet

 

I want to believe that the sole reason for internet existence is ‘sharing information’. Today’s generation has time and again been called the ‘information generation’. Unfortunately, the most common information that people are hungry for is related to business, health, religion and very little on social issues. In each of these fields, specific language terms are used, particularly online. You therefore must learn the common words, yet global, used for each of these fields.

 

Thus the trick that I have discovered is that, to attract traffic you may have to use more of the academic terms that rhyme well with your content. Just like I have used the economic phrase ‘economies of scale’ in the topic. Yet I know that popularity for this may last for short time and bring a little on traffic, but adding another would complement this one. Makes sense? Yah, keep doing it tirelessly and it will pay off in the future. But please, do not abuse the words and phrases from your academic class because it may do you and your website more harm than good.

 

I thought I should bring your attention to the following articles that emphasize the concept of ‘economies of scale’:

 

  1. The Internet ‘Favors None’ but ‘Hates None’ Either
  2. Ohho, You Don’t Understand the Concept of Investing!
  3. 7 Times is the Magic Formula for Successful Selling Online
  4. Pay Yourself by Writing Articles Online

 

There is actually a lot more that you find interesting. To get the whole list of articles, you can follow this link.

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