Alternative Employment for Africa – Part 1
Employment opportunities have shrunk so much such that governments are confused on how to cap the conditions that come with unemployment. However, alternatives are plentiful for the literate, that is, people that can read and write. It is good that most governments enforce literacy as a right to all citizens, thus offering primary level education for free.
No employment opportunity, particularly self employment, is easy to grab and succeed at without putting the required effort into it. Think of any career, there must be effort into it to earn something. In actual fact, people that actually realize success are those that far exceed business idea opportunity requirements. For example, if you are required to post an article a day to keep your blog alive, make an effort to post three or more a day so that you far exceed the normal requirements.
The road to success is often not an easy one and very few people would tell you that. Many would propose their self-employment / money-making idea(s) as the easiest and effortless one to riches, yet such claims are a pure fallacy.
The Opportunity
Electronic medium of doing business is fact consuming the media market and that is where massive opportunities exist for all that can write to express themselves on any subject. This website is an example of how I make money by simply expressing myself on the subjects a like; motivation, business and publishing.
Just like all other wealth creation opportunities, it comes at a cost but one that is most affordable to many. Think of the money you spend on internet connection and the options that exist to accessing it, you will realize that getting it is relatively affordable. Additional to the cost of accessing the internet, you need to love what you want to express yourself on. If you are soccer fanatic, you may just have to write to influence people to get interested in it. Continuously doing so will grow your online profile and promote you to be as good as a soccer specialist that people can consult for advice whenever they want to. You then would be in a position to attract some cash into your pocket.
There are several ways of attracting cash from a focused website content, yet all such methods can be summed up in one word ‘Internet Marketing’. Whenever you engage in internet marketing like I do, you are engaging in some sort of Multi-Level Marketing (MLM). It is more clearer online how MLM works as opposed to well known common offline methods practiced by companies like Uniliver, Golden Products, QuestNet, Forever Living, Amway, etc. MLM is a model that is often confused with pyramid schemes yet it is a legal method of making money.
What is Internet Marketing?
I will define this concept in my terms as I have experienced it in the past six years. It is the continuous activity of making efforts to attract visitors to your online profile, which could be presented in a website, and later on convincing them to make a desired action. The desired action could be clicking on a redirecting link, downloading a file, filing a subscriptions form, making an outright purchase, joining a club/community, submitting an email, posting a comment, etc. As a person that has invited the visitor to do the desired action, you must be rewarded by the person that wanted the action.
A practical example is that of Google wanting website visitors to click on redirecting links. For any click that comes from my website, Google must pay me some cash. There are many options on companies that can pay you for a desired action by a visitor. For example offerforge.com and trafficsynergy.com are some perfect examples of South African companies that can pay you substantive amounts of cash if you lead visitors to do their most desired actions. I actually have written a complete article on how they work for me in the article ‘The Online African Money Maker that Works for Me’.
I would like to end our part one of this subject with this basic yet fundamental definition of the internet marketing concept. Mean while waiting for part two, you may take interest in one of my free ebooks on why an African needs a website. Click here to download the PDF ebook.
