I want to assure you that if you start on a project that is aimed at serving some people, they will respond. People respond to all calls and therefore I support the long banished statement ‘built it they’ll come’ but on one condition, your building involves inviting your target audience. Simply building it has never worked online and I don’t believe it works anywhere else.

Note that whatever you do, it must involve some sort of invitation for people to respond. For example, websites could either be inviting people to buy, register or comment, and many do see the invitation but only a few or after several visits, you will get some kind of response to your call. Many people give up by not receiving any response while its too early. Rather, excert less energy on a slow project but never give up on it if you know and have seen it work for others.

I will still use the example of webmasters and bloggers; a good website is one that keeps calling for responses despite all odds. You would want your website to be search engine optimised (SEO) so that they (search engines) too can help you achieve your goal – the responses.

My Life Examples

 

In my entire publishing life, I have never received a zero response, even with this blog. But then, let me give my life experience examples.

  1. when I first published my hard copy book ‘Business Insight and Money Making Ideas’, they responded. I had just completed university and people had trust in me that I can produce something good enough to exchange for their money.
  2. When my wife and I opened a hair and dressing salon where the market was declining on a daily basis, the response was there, just that it warranted unfavourable actions.
  3. My first website was designed from MS Word and it was very poor; no SEO at all, comments had to be emailed to me before I put them up manually on posts, and no tagging, yet I did receive some comments from people that had seen it.
  4. When I brought a screen printing machine from Johannesburg and advertised in one local daily, people responded. I made enough money to cover my investment costs.
  5. When I started on this blog in 2006, there was zero response for a very long time. Eventually, people started posting comments and pingbacks.
  6. When I joined google adsense, there were no clicks in a long time, yet today  I at least get a click within seven days (could be a lot better).

 

There are many example that I can give to support my claim. This month I’ll be publishing my first issue of an electronic magazine based on this website. I know people will respond and therefore have every reason to try it out.

Common Downfall

did you know that many start up businesses don’t fail from no support but do fail from poor planning on potential response. People often plan to start on a business but don’t take it further to plan how they will handle  responses.  It is true that the responses can not be know right away but it is better to anticipated response and create dummy scenarios of how the response may come.

You therefore are better positioned to succeed having a response plan than not having it. You may not necessarily write your plan down, but you could have an idea of how to handle an extremely good response as well as an extremely bad one, but most of all, response will come.

I’ll never forget one instance where I had not planned for a response on t-shirts supply. I had to go around the same town the client lives in just so I supply her. Sad of all, from the t-shirts I supplied, she could tell which shop I got them and she declined doing business with me ever again. I had myself to blame for the loss and nobody else.

Conclusion

Don’t give up too early, if everybody got successful just by doing enough to say I tried, we’d all be successful in the world today.

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